1. It is a gift that can last a lifetime. Life insurance can be part of the legacy you leave for younger relatives...a legacy which will eventually protect their families. It won't break down or end up on the shelf a few weeks after it is received. It can continue helping your loved ones -- and, eventually, their families -- for decades to come.
2. It is a gift that can grow in value each year. As premiums are paid each and as cash value accumulates within the policy, the money can be used for a down payment on a first home, to help pay college loans, to capitalize on a business or other opportunity, and even to help fund a comfortable retirement. (Note that borrowing or otherwise using cash values can reduce death benefit and other policy values.)
3. Cash value builds up on a tax-favored basis. Under current law, cash values that grow in the policy are not subject to income taxation. Additionally, the cash value is readily available and can be accessed through policy loans.
4. Premium rates may never be lower...and can be locked in at this level for a lifetime. Coverage that costs only pennies per thousand for youngsters today can become many times more expensive if acquired in later years.
5. It can help preserve a child's future insurability. Many policies come with guaranteed purchase option provisions, which allow them to buy additional coverage at designated ages in the future at standard rates, regardless of changes in their health.

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